Live Masterclass · For Creatives Ready to Teach

Workshop Business Blueprint

Stop trading hours for handmade products. Learn the exact framework to package your craft into workshops, earn more in less time, and finally build a creative business that doesn't run you into the ground.

Wednesday 12 August · 6:00pm AEST
Doors close in
$7 one-off

Reserve my spot

Live on Zoom · Wed 12 Aug, 6pm AEST

  • Find your exact quadrant — where your workshop business sits right now
  • The full Plan → Deliver → Sell framework
  • Your one next action, not a 40-item to-do list
  • Live Q&A — bring your toughest question
Reserve my spot — $7

No spam, ever. Unsubscribe anytime.

Live only, no replay Spots limited Live Q&A
5,000+ people taught by Lucy
·
Live on Zoom — no replay
·
Spots limited to keep it interactive

You're talented. People already ask “did you make that?”

But right now your income is capped at how many hours you can physically spend making things, and you're exhausted.

There's a version of your creative business where you teach your craft instead of just selling it, and it pays better, in less time. This masterclass shows you exactly how to get there.

Find out exactly what's stopping your workshops from selling out

Whether you've never run a workshop or you're already teaching but stuck at the same headcount, this grid shows you precisely what to fix next, so you're not guessing, posting randomly, or hoping people show up.

Yes People to sell to? No
Quadrant 1
Quadrant 2
Quadrant 3
Quadrant 4
No Workshop packaged? Yes

Which one are you?

Two questions. We'll light up your square — what it means, and the one move that gets you out of it, is what we cover live.

Have you packaged a workshop yet?
Have you got people to sell it to?

You're in Quadrant 1. Lucy unlocks what that means — and your single highest-leverage next move — live on the 12th.

Show me my quadrant — $7

No more spreading yourself across ten strategies at once. One square, one next action.

One hour. Four things you can act on the next morning.

01

Your exact quadrant

Find where your workshop business sits right now, no more spreading yourself across ten strategies at once.

02

The Plan → Deliver → Sell framework

The same structure behind every sold-out workshop I've run.

03

Your one next action

Not a 40-item to-do list, the single highest-leverage move for your quadrant this month.

04

Real numbers, real students

What a sold-out workshop actually earns, plus case studies.

Who this is for

This is for you if:

  • You have a craft or creative skill people already compliment you on
  • You're tired of making products to sell and want to teach instead
  • You want workshop income without the burnout of production
  • You're ready to build something that scales beyond your two hands

Not for you if:

  • You don't have a craft, hobby, or skill you could teach
  • You're happy staying product-only and don't want to teach
  • You want a passive replay rather than showing up live

What happens when you have the right method

“I hosted a zine making workshop and 11 people came!! It was pure magic crafty vibes and has filled me with a lot of confidence.”
Sold Out Workshop member
“The only way I have been able to do this is with Lucy's Sold Out Workshop roadmap. Her guidance, the online modules and the guest Zoom calls have been instrumental in getting my own place set up.”
Sold Out Workshop member
“My 6 weeks of workshops went super well, the neighbouring town has now booked me for the same series in Feb.”
Kim Carter
“If you're thinking of making a career change towards the creative side, this is the course to take! Lucy will share so much of her invaluable knowledge, it may be the boost of confidence you need to get started.”
Founding member
“I'm feeling much more confident about my workshop offering. The live calls helped me think outside the box, and I loved the accountability and encouragement to practise my mock workshop.”
Founding member
“Started the side hustle I have been thinking (and talking about) for about 10 years! And all because I did a class with Lucy. #blessed”
Sold Out Workshop member
Lucy Dujmovich, founder of Sold Out Workshop, recording at her desk

Hi, I'm Lucy

With a Bachelor of Fine Arts and a passion for making art fun and accessible, Lucy founded SIW to create a space where creativity feels joyful and pressure-free.

She's taught over 5,000 people and knows what it takes to run workshops that sell out and leave people raving. After years in the creative industry, she's here to help you do the same, with heart, fun, and a business that actually works.

Why $7?

$7 today. Not because it's worth $7.

Because I want serious people in the room, and this covers ad spend, not my business roadmap.

Everything you might be wondering

Because I want serious people in the room. $7 filters out the people who register and never show, and it covers the ad spend that got you here. It isn't a discount on anything.
This one is live only, there's no replay. Spots are limited so it stays interactive and you can actually get your questions answered. If Wednesday 12 August at 6pm AEST doesn't work, sit this one out.
No. The grid works whether you've never run one or you're already teaching and stuck at the same headcount, you'll just land in a different quadrant and get a different next action.
Any craft or creative skill people already compliment you on. If you can teach someone to make the thing you make, the framework applies.
About 60 minutes of teaching, plus a live Q&A at the end so you can get your specific situation answered.
A notepad, the craft you already make, and an hour. The Zoom link and a calendar reminder land in your inbox as soon as you're registered.

Straight from Lucy's community

Unfiltered messages, comments and wins from the hosts inside the Sold Out Workshop community.

A collage of messages and comments from members of Lucy's Sold Out Workshop community sharing their wins

Just a few of the wins members have shared.

Reserve my spot — $7

Learn how to turn what you already know how to make into a workshop people pay to learn. Live only, no replay. Spots limited to keep it interactive.

Doors close in
$7 one-off

Reserve my spot

Live on Zoom · Wed 12 Aug, 6pm AEST

  • Find your exact quadrant — where your workshop business sits right now
  • The full Plan → Deliver → Sell framework
  • Your one next action, not a 40-item to-do list
  • Live Q&A — bring your toughest question
Reserve my spot — $7

No spam, ever. Unsubscribe anytime.

Live only, no replay Spots limited Live Q&A