Live Masterclass · For Creatives Ready to Teach
Live on Zoom · Wed 19 Aug, 6pm AEST

Workshop Business Blueprint

For creatives who want to stop trading hours for handmade products and start teaching their craft instead.

Lucy explains the grid in 2½ minutes — sound on
A full table of men learning punch needle at one of Lucy's workshops
A resin jewellery class in session at Studio Inner West
Overhead view of a vision board workshop at Lucy's studio
Real classes at Lucy's studio. Whatever your craft, the framework's the same.
Doors close in
$7 one-off

Reserve my spot

Live on Zoom · Wed 19 Aug, 6pm AEST

  • Find your exact quadrant — where your workshop business sits right now
  • The full Plan → Deliver → Sell framework
  • Your one next action, not a 40-item to-do list
  • Live Q&A — bring your toughest question
Reserve my spot — $7
5,000+ people taught by Lucy
·
Live on Zoom · Wed 19 Aug
·
Spots limited to keep it interactive

You're talented. People already ask “did you make that?”

But right now your income is capped at how many hours you can physically spend making things, and you're exhausted.

There's a version of your creative business where you teach your craft instead of just selling it, and it pays better, in less time. This masterclass shows you exactly how to get there.

The Framework

Find out exactly what's stopping your workshops from selling out

Whether you've never run a workshop or you're already teaching but stuck at the same headcount, Lucy's grid shows you precisely what to fix next, so you're not guessing, posting randomly, or hoping people show up.

No more spreading yourself across ten strategies at once. One square, one next action.

Reserve my spot — $7
What You'll Learn

One hour. Four things you can act on the next morning.

Your exact quadrant

Find where your workshop business sits right now, no more spreading yourself across ten strategies at once.

The Plan → Deliver → Sell framework

The same structure behind every sold-out workshop I've run.

Your one next action

Not a 40-item to-do list, the single highest-leverage move for your quadrant this month.

Real numbers, real students

What a sold-out workshop actually earns, plus case studies.

A packed collage workshop at Studio Inner West, students crafting along a long red table
5,000+
people taught · and counting
Is This For You?

Who this is for

This is for you if:

  • You have a craft or creative skill people already compliment you on
  • You're tired of making products to sell and want to teach instead
  • You want workshop income without the burnout of production
  • You're ready to build something that scales beyond your two hands

Not for you if:

  • You don't have a craft, hobby, or skill you could teach
  • You're happy staying product-only and don't want to teach
  • You want a passive replay rather than showing up live
Results

What happens when you have the right method

“I hosted a zine making workshop and 11 people came!! It was pure magic crafty vibes and has filled me with a lot of confidence.”
Sold Out Workshop member
“The only way I have been able to do this is with Lucy's Sold Out Workshop roadmap. Her guidance, the online modules and the guest Zoom calls have been instrumental in getting my own place set up.”
Sold Out Workshop member
“My 6 weeks of workshops went super well, the neighbouring town has now booked me for the same series in Feb.”
Kim Carter
“If you're thinking of making a career change towards the creative side, this is the course to take! Lucy will share so much of her invaluable knowledge, it may be the boost of confidence you need to get started.”
Founding member
“I'm feeling much more confident about my workshop offering. The live calls helped me think outside the box, and I loved the accountability and encouragement to practise my mock workshop.”
Founding member
“Started the side hustle I have been thinking (and talking about) for about 10 years! And all because I did a class with Lucy. #blessed”
Sold Out Workshop member
Lucy with a full table of students at a collage workshop in her studio
Lucy laughing with a student beside framed artwork in the studio
Lucy and a student smiling together in the studio

Lucy and her students, in the room.

Student Wins

What happens when they actually run it

Real students inside Lucy's Sold Out Workshops program, in their own words.

@boundtolovethem
“I made $1k profit, that's way more profit than I make from hand-binding and selling sketchbooks for the same hours, haha.”

— a message from one of Lucy's students, out of nowhere

$1,635
revenue, first 2 workshops
15
students across both
~$130/hr
for her time, prep + teaching
~$1,000
profit, almost all of it

A few months earlier, she wasn't teaching at all. Now she's got 500+ people on the waitlist for her next workshop.

Michelle

@mish.creates

Reached out to Lucy, and a month later secured her first watercolour workshop booking — a side hustle she'd been talking about for ten years.

Idea to first booking in 30 days.

Ildy

@ildy.izso_art

Started her business, ran her first ever workshop, then landed a private hens party booking for 8 people.

  • Business started
  • First workshop run
  • Hens party booked
Idea to booking in 6 weeks — and made back what she invested.

Nicky

@gardenofwirecraftworkshops

It's not just about one workshop. Within 6 weeks of joining, Nicky opened her own studio.

  • Branded the business
  • Set up a website
  • Renovated the shopfront
  • Opened the doors
Still running it today — branded, booked and built to last.

And the smaller wins, straight from the community:

Comment from petalsnpinot: Quitting my 10 hour a day job to start my business! Comment from yubiicraft: Started my small business! Comment from summedupthreads: Started a business! Faced big confidence battles and made a conscious decision to do it scared Comment from sultyfifiart: Making a start on a new career away from my regular Graphic Design work, for the first time Comment from sweetsmilingsoul: Started my YouTube channel in Feb and now almost at 2000 subs, launched my first sewing pattern, workshops next year Comment from mish.creates: Started the side hustle I have been thinking about for 10 years, all because I did a class with Lucy Comment from Kim Carter: my 6 weeks of workshops went super well, the neighbouring town has now booked me for the same series in Feb Message from a member who sold the final ticket to her Sew Your Own Santa Sack workshop, her fourth, thanking Lucy

These are students of Lucy's paid Sold Out Workshops program, not results promised from this masterclass. Your own results depend on your craft, your audience and the work you put in.

Reserve my spot — $7
Lucy Dujmovich laughing, seated in the front window of her Studio Inner West storefront
Founder, Studio Inner West
Your Host

Hi, I'm Lucy

With a Bachelor of Fine Arts and a passion for making art fun and accessible, Lucy founded SIW to create a space where creativity feels joyful and pressure-free.

She's taught over 5,000 people and knows what it takes to run workshops that sell out and leave people raving. After years in the creative industry, she's here to help you do the same, with heart, fun, and a business that actually works.

Why $7?

$7 today. Not because it's worth $7.

Because I want serious people in the room, and this covers ad spend, not my business roadmap.

Questions

Everything you might be wondering

Because I want serious people in the room. $7 filters out the people who register and never show, and it covers the ad spend that got you here. It isn't a discount on anything.
No. The grid works whether you've never run one or you're already teaching and stuck at the same headcount, you'll just land in a different quadrant and get a different next action.
Any craft or creative skill people already compliment you on. If you can teach someone to make the thing you make, the framework applies.
About 60 minutes of teaching, plus a live Q&A at the end so you can get your specific situation answered.
A notepad, the craft you already make, and an hour. The Zoom link and a calendar reminder land in your inbox as soon as you're registered.
Real Wins

Straight from Lucy's community

Unfiltered messages, comments and wins from the hosts inside the Sold Out Workshop community.

A collage of messages and comments from members of Lucy's Sold Out Workshop community sharing their wins

Just a few of the wins members have shared.

Ready?

Reserve my spot — $7

Learn how to turn what you already know how to make into a workshop people pay to learn. Spots limited to keep it interactive.

Doors close in
$7 one-off

Reserve my spot

Live on Zoom · Wed 19 Aug, 6pm AEST

  • Find your exact quadrant — where your workshop business sits right now
  • The full Plan → Deliver → Sell framework
  • Your one next action, not a 40-item to-do list
  • Live Q&A — bring your toughest question
Reserve my spot — $7